1994 Volumizing Mascara Review: Does It Live Up to the Hype?

If you’ve been scrolling through beauty TikTok or Instagram lately, you’ve probably seen the buzz around about-face’s 1994 Volumizing Mascara. Promising sky-high volume, intense black pigment, and a formula that won’t flake or smudge, it’s quickly become a cult favorite. But with so many volumizing mascaras on the market, does this one really stand out? We put it to the test to see if it lives up to the hype.

In this review, we’ll break down the formula, brush design, performance, and how it compares to other mascaras. We’ll also share tips for getting the most out of your mascara, including pairing it with a good eye primer for all-day wear. Let’s dive in.

First Impressions: Packaging and Brush Design

The 1994 Volumizing Mascara comes in a sleek, minimalist tube with a matte finish and a pop of color that feels modern and edgy. The wand is the star of the show: it features a tapered, hourglass-shaped bristle brush that’s designed to grab every lash, from the inner corner to the outer edge. The bristles are densely packed and slightly curved, which helps to lift and separate lashes while depositing the perfect amount of product.

Unlike some volumizing wands that are oversized and clumsy, this one is easy to maneuver. The tapered tip allows for precise application on lower lashes and hard-to-reach areas. Overall, the packaging and brush feel high-quality and thoughtfully designed.

• Tapered hourglass brush for precision and volume
• Sleek, travel-friendly tube design
• Easy to grip handle for controlled application

Formula and Performance

The formula is a rich, jet-black gel that glides on smoothly without clumping. It’s infused with film-forming polymers and waxes that wrap each lash for instant volume and length. The mascara builds easily—one coat gives a natural flutter, while two or three coats deliver dramatic, false-lash effect. Despite the intense volume, it doesn’t feel heavy or stiff on the lashes.

We tested the mascara for wear time over 12 hours. It held a curl perfectly, didn’t smudge or flake, and remained comfortable. Even on oily eyelids, the formula stayed put. For extra insurance, we recommend using the Shadow Fix Eye Primer on the lids before applying mascara; it helps keep everything in place and prevents any transfer.

• Buildable volume from natural to dramatic
• Long-wearing, smudge-proof and flake-free
• Pairs well with Shadow Fix Eye Primer for all-day hold

How It Compares to Other Volumizing Mascaras

In the crowded mascara market, the 1994 Volumizing Mascara holds its own against high-end competitors. Unlike fiber mascaras that can shed tiny particles throughout the day, this one uses a creamy gel that stays intact. It also outperforms many drugstore volumizing mascaras in terms of curl retention and smudge resistance.

One standout feature is how easily it removes with a gentle oil-based cleanser—no harsh rubbing needed. This is a major plus for lash health. If you’re looking for a mascara that combines volume, length, and comfort, this is a top contender.

• Better curl retention than many drugstore options
• No fiber fallout or clumping
• Easy removal without tugging

Tips for Best Results

To get the most out of your 1994 Volumizing Mascara, start with clean, curled lashes. Wiggle the wand at the base of the lashes and pull upward in a zigzag motion to separate and coat each lash evenly. For extra drama, let the first coat dry for 30 seconds before applying a second. Don’t forget your lower lashes—use the tip of the wand for precision.

If you have straight or stubborn lashes, consider using a lash curler before application. And to prevent any midday smudging, set your under-eye area with a light dusting of translucent powder. For an even more defined look, pair the mascara with the Matte Fluid Eye PaintTM as a long-wearing eyeliner.

• Curl lashes before applying for maximum lift
• Use a zigzag motion to separate and volumize
• Layer coats for customizable intensity

The 1994 Volumizing Mascara from about-face delivers on its promises: dramatic volume, long-lasting wear, and a comfortable feel. It’s a versatile mascara that works for everyday wear or special occasions. If you’re ready to upgrade your lash game, we highly recommend giving it a try. Pair it with the Shadow Fix Eye Primer for a flawless, all-day look.