Industry News: about-face Latest Releases and Updates for 2026

about-face, the brainchild of Halsey, continues to disrupt the beauty industry with bold, high-performance formulas and inclusive shades. As we move through 2026, the brand has dropped several exciting new products that cater to both makeup minimalists and maximalists. From innovative lip butters to versatile eye paint minis, here’s your roundup of the latest releases and updates you need to know.

Whether you’re a die-hard fan or new to the brand, staying on top of about-face’s product launches ensures you never miss out on game-changing formulas. This article covers the most buzzworthy additions, including the CHERRY PICK LIP COLOR BUTTER and the THE MINIS: MATTE FLUID EYE PAINT PRIMARIES, along with other notable updates.

CHERRY PICK LIP COLOR BUTTER: A New Lip Obsession

One of the most anticipated releases is the CHERRY PICK LIP COLOR BUTTER, a tinted lip balm that delivers sheer, buildable color with intense hydration. Unlike traditional lip balms, this formula glides on smoothly and leaves a glossy, healthy sheen without feeling sticky. It’s infused with nourishing ingredients that keep lips soft and supple throughout the day.

Available in a range of flattering shades, the CHERRY PICK LIP COLOR BUTTER is perfect for everyday wear or as a topper over lipsticks. Its compact packaging makes it easy to toss in your bag for on-the-go touch-ups. This product has quickly become a fan favorite, praised for its comfortable wear and natural-looking finish.

• Hydrating formula with a glossy finish
• Sheer, buildable color for a natural look
• Compact and portable design

THE MINIS: MATTE FLUID EYE PAINT PRIMARIES – Perfect for Travel and Experimentation

about-face has also launched THE MINIS: MATTE FLUID EYE PAINT PRIMARIES, a set of mini versions of their cult-favorite matte fluid eye paints. These are ideal for anyone who wants to try multiple shades without committing to full sizes. The set includes a curated selection of primary colors that can be mixed and matched to create endless eye looks.

The matte formula is highly pigmented, long-wearing, and dries down to a velvety finish that doesn’t crease or fade. Whether you’re a beginner learning to blend or a pro looking for precise color, these minis offer incredible versatility. They’re also great for travel, thanks to their leak-proof packaging and compact size.

• Mini sizes perfect for travel and sampling
• Highly pigmented, long-wearing matte finish
• Mixable primary colors for custom shades

Other Notable Updates: VOLUME UP and Cooling Chromes

In addition to the lip and eye releases, about-face has expanded its collection with VOLUME UP, a new mascara designed to deliver dramatic volume without clumping. Its innovative brush and formula separate and coat each lash for a full, fanned-out effect. Meanwhile, the Cooling Chromes line offers shimmering, metallic shades that can be used on eyes, cheeks, and lips for a multidimensional glow.

These launches reflect about-face’s commitment to innovation and inclusivity. The brand continues to listen to its community, releasing products that fill gaps in the market and cater to diverse beauty needs. Keep an eye out for limited-edition drops and collaborations that are sure to generate even more excitement.

• VOLUME UP mascara for clump-free volume
• Cooling Chromes for multi-use shimmer

about-face is clearly on a roll in 2026, with fresh launches that push boundaries and elevate your makeup routine. Whether you’re drawn to the hydrating CHERRY PICK LIP COLOR BUTTER or the versatile THE MINIS: MATTE FLUID EYE PAINT PRIMARIES, there’s something new to explore. Stay tuned for more updates from Halsey’s innovative brand, and don’t forget to check out the latest arrivals on the about-face website.