How to Achieve a Soft Glam Look with about-face Products

Soft glam is the perfect balance between everyday natural and full-on glam. Think diffused eyes, a lit-from-within glow, and lips that look like yours but better. With about-face's versatile lineup, you can build this look layer by layer without overcomplicating your routine.

In this guide, we'll walk through a step-by-step soft glam look using key about-face products like Shadowstick, Light Lock Highlight Fluid, and CHERRY PICK LIP COLOR BUTTER. Whether you're new to makeup or a seasoned pro, these tips will help you achieve a polished, photo-ready finish.

Step 1: Prepped and Primed Skin

Soft glam starts with a smooth canvas. Begin with your favorite moisturizer and primer to ensure your makeup glides on and lasts. about-face doesn't offer a dedicated primer, but a hydrating base works perfectly. For a soft, dewy finish, mix a drop of Light Lock Highlight Fluid into your foundation or apply it as a liquid highlighter before setting powder. This creates a natural, luminous base that peeks through the rest of your makeup.

If you prefer a more matte complexion, use a lightweight foundation and set only the T-zone. The goal is to keep skin looking like skin—fresh, hydrated, and slightly radiant. A soft glam look should never look heavy or cakey, so build coverage only where needed.

• Use a damp sponge for a seamless, skin-like finish.

Step 2: Soft, Diffused Eyes

For the eyes, reach for about-face's Shadowstick in a neutral shade like 'Venom' or a soft taupe. The creamy formula blends out easily with a finger or a brush, giving you a wash of color that's buildable. Start by applying the Shadowstick to the lid and blend upward into the crease using a fluffy brush. This creates a soft, diffused base that defines the eye without harsh lines.

To add dimension, use a slightly deeper matte eye paint (like Matte Fluid Eye Paint in a warm brown) on the outer V and blend inward. Keep the inner corner bright with a touch of highlighter or a lighter Shadowstick shade. Finish with a coat of mascara—about-face's 1994 Volumizing Mascara works beautifully for fluttery, separated lashes.

• Blend Shadowstick with a clean fingertip for a seamless finish.

Step 3: Natural, Sculpted Cheeks

Soft glam cheeks are all about a natural flush and a subtle glow. Use a cream bronzer or blush (if you have one) to add warmth to the high points of your face. Then, apply Light Lock Highlight Fluid to the tops of your cheekbones, bridge of the nose, and cupid's bow. The lightweight formula melts into the skin for a dewy, non-glittery highlight that looks like your skin but better.

For a more precise application, you can mix a tiny drop of Light Lock Highlight Fluid with your foundation for an all-over glow. This step ensures your complexion looks radiant from every angle without obvious shimmer particles.

• Tap highlight onto the skin with your ring finger for a natural sheen.

Step 4: The Perfect Soft Glam Lip

Lips should be soft, hydrated, and slightly tinted. about-face's CHERRY PICK LIP COLOR BUTTER is ideal for this look—it delivers a sheer wash of color (think 'your lips but better') while conditioning your lips. The balmy texture glides on smoothly and doesn't require a mirror, making it perfect for touch-ups throughout the day.

If you want more definition, line your lips with a neutral lip liner before applying the CHERRY PICK LIP COLOR BUTTER. Blot gently with a tissue to remove excess product and leave a stain that lasts. This creates a soft, lived-in lip that complements the rest of your soft glam makeup.

• For a longer-lasting lip, apply a thin layer, blot, then reapply.

Step 5: Set and Refresh

To lock in your soft glam look without losing the glow, use a setting spray with a dewy finish. Avoid heavy powders that can flatten the radiance you've built. If you need to touch up during the day, a quick spritz of setting spray will refresh the highlight and soften any powdery areas.

Remember, soft glam is about enhancing your natural features. Don't be afraid to skip steps if you feel the look is already balanced. The beauty of about-face products is their versatility—you can customize each step to suit your preferences and skin type.

• Carry a mini setting spray in your bag for midday touch-ups.

Soft glam is all about effortless elegance, and with about-face products like Shadowstick, Light Lock Highlight Fluid, and CHERRY PICK LIP COLOR BUTTER, you can achieve this look in just a few simple steps. Whether you're headed to brunch or a date night, this routine will leave you looking polished and glowing. Ready to try it yourself? Explore the full about-face collection to find your perfect soft glam essentials.